Devin Graciano took protein out of professional haircare and built Goldie Locks around what she saw as a stylist who'd studied chemistry. Devin joins Mike on Minutes with Mike for a candid conversation about why Goldie Locks took protein out when most of the category was adding it in, what going back to school for chemistry let her see in the ingredient deck, and how her partnership with McKenzie Turley actually works behind the scenes. She also walks through the early Use Me chapter, the Nordstrom service mentality that runs the whole company, what makes their bootstrapped PR boxes different, and where she lands on AI as a team assistant. 🔗 MENTIONED IN THIS EPISODE: Goldie Locks: goldielocks.com Goldie Locks on Instagram: instagram.com/getgoldielocks McKenzie Turley: linkedin.com/in/mckenzie-turley-ba8609322 Chapters 0:00 - Why She Went Back to School 2:16 - Founding Partner of Goldie Locks 4:21 - Generational Hairstylist Origin 11:12 - Partners...