We look to national holidays online for inspiration for our videos and today is a good example of that. May 21st is Eat More Fruits and Vegetables Day! For today, Jared letterpress printed two electrotypes made in the early 1900s depicting the logo for the California Fruit Exchange. These were printed with black rubber base ink using our Washington hand press. The California Fruit Exchange and it’s trademark “Blue Anchor” had its roots in the California Fruit Growers and Dealers Association in the late 1860s. The California Fruit Exchange had emerged from competing fruit growers unions and was incorporated on May 1, 1901. With its headquarters in Sacramento, the CFE represented fruit growers across the state and was instrumental in helping to transport fresh fruit from California to the eastern United States. #EatMoreFruitsandVegetablesDay #SacHistoryMuseum #sacramento #museum #printing