This is the step that makes the difference. Before the hot tool even comes in, Aveda’s NEW Tousle Texture goes through the hair first. Applied at the start of styling, not just as a finishing step, it gives the hair something to hold onto - so when the curls are set, they stay. No slipping out. No falling flat ten minutes later. And there’s more happening than just texture. While you style, it helps protect from heat too, so you’re not layering product after product to get there. Once you try it this way, it’s hard to go back. #Aveda #TousleTexture #NEWTousleTexture #AvedaHair #TextureSpray #CurlRoutine #HeatStyling #LongLastingCurls #HairTexture #HairHold #HairProtection #HairStyling