Ford didn't relaunch the Capri with modern ads. They made them look 50 years old on purpose. ㅤ The Capri was an icon of the 70s. So Ford built a campaign that takes you back in time. ㅤ The relaunch ads look like they were shot on film. ㅤ they have vintage narration with music straight out of a Sean Connery era Bond film. ㅤ And here's the smart part. Ford siloed this look to the Capri specifically. That builds brand equity around the product, not just the Ford nameplate. ㅤ We live in a post-modern digital era. So a vintage look book catches people off guard. That alone earns attention. ㅤ Then there's the sharing. These ads are fun, and they're engineered to travel. ㅤ The "How To Capri" series is a total spoof of a 70s detective show. That makes it shareable even if you have zero interest in the car. Ford even cut them into GIPHYs people can drop in the family group chat. ㅤ Last piece: pop culture timing. I've said it for years. Vintage is back. Look at the Ford Bronco. ㅤ It's especially...