Behind every tentpole event is a room full of people planning years ahead, solving problems most fans never even think about, and building moments the internet talks about for weeks. From World Cup mascots to Super Bowl timelines, this panel was packed with insights from the people shaping the biggest moments in sports. Huge thank you to this panel of experts for joining us, giving us a look into their world, and what’s going on behind the curtain. 👏 #SportsSummit26 #ongondola #sportsmedia #olympics #superbowl