Sports teams and leagues are leaving massive value on the table with creator partnerships. And in many cases, it comes down to overlooking small details that can dramatically improve the outcome. One of the most informative sessions at the Gondola Sports Summit unpacked exactly that: “We Took Creators to ________” with Aliyah Funschelle, Dipika Dutt, Chantal Rotondo, and Alexander Onaindia. 7 ideas stuck with me: 1️⃣ Stop treating creator content like the finish line. Aliyah said failing to amplify creator content is like running 26 miles of a marathon and skipping the final .2. You brought the creator out. You invested time and budget. Follow through. Comment on the post. Share it. Put paid behind top performers. Acknowledge their presence publicly. Too many teams stop at “they posted.” 2️⃣ Have a plan for turnaround time. Pika talked about how quickly content loses momentum when it gets stuck in approvals and gets posted days later. If creators are covering a live moment, ...