In 1954, the first live TV broadcast of Miss America brought 27 million Americans to the screen. Moreover, it achieved an all-time high in 1961 with an estimated 69 million viewers.
However, in 2019 Miss America saw an audience of only 3.61 million, a decrease of 17% from the previous year.
What can account for this decline in viewership?
Watch American Royalty and find out this and more.
Available on Video on Demand and DVD.
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