New York just got goopier. Gwyneth Paltrow's Goop Kitchen is built for a Los Angeles crowd. It is health-pilled, vegetable-forward, and full of avocado. Indeed, the shop opened nine locations in LA and four more in the Bay Area, ripe for biohacking tech bros. In April, Goop Kitchen officially hopped coasts. The brand opened a ghost kitchen in Midtown Manhattan, ready for pickup and takeout. The New York launch has been filled with hype, fueled by food influencers who score millions of views by promising that the Goop pizza is very good. Will it live up to expectations? Business Insider's Jordan Hart and Henry Chandonnet investigated the best way they know how: by spending almost $100 on lunch for two. See what they thought at the link in our bio. Story by Jordan Hart and Henry Chandonnet (Credit: Jordan Hart/Business Insider) #goop #goopkitchen #healthy