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The second I saw this PR from @Patrick Ta Beauty beauty queens, I immediately thought of @Paintedbyesther 👀 so let’s get into it… What Patrick Ta just did here is REALLY interesting because he essentially commercialized an entire application technique into a new product category: “Transition Blush.” Over the last few years, we’ve watched artists like Painted by Esther help popularize bringing blush all the way into the under eye area using bright pink correctors, concealers, and brightening powders. We actually just went to her masterclass a few days ago with Kosas (more on that soon) and learned all about it. And now Patrick enters the chat with a full 3-step system of brighten, blush, blur. Which of course I wanted to demo for you all here! From a product development perspective, it’s honestly smart. The powders are intentionally sheerer than his original blushes and traditional blushes in general, because they’re designed to sit under the eye without overpowering the complexion. Th...

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