SPLIT FACE FULL DAY EVALUATION! Is @Maybelline NY trying to take the crown for the best foundation and concealer at the drugstore? 👀 That’s the exact question we had when we left @Walmart after spotting the newest additions to the Lifter franchise and immediately buying them in store along with some other products. I ended up doing multiple multi-day evaluations on these (which I honestly do for basically every product… we just don’t always film all of them 😅) and decided to film the very last one for you beauty queens so you could really see if this feels like a worthy drugstore complexion launch. This is me actually living with the product throughout my everyday life. Not just testing performance, but seeing how it wears IN GENERAL, because makeup has to move with us throughout the day and these are the things you think through when you evaluate product as a product developer. Stay to the end for my final thoughts 👀✨ And what products should we do deep dives like this on next? I’...