And that’s a wrap on our 7th Beauty Besties creator matchmaking experience + custom TikTok Shop Beauty pop-up in NYC ✨ What started as a creator-first event continues to grow bigger every time — this year bringing together 29 brands, 204 creators, and for the first time ever, opening our doors to the public. Over 1,300 shoppers stopped by to discover new favorites, connect with beloved brands, and experience TikTok Shop Beauty IRL. Thank you to everyone who made this event such a success 💖 PSA for prospective brands and sellers: To participate in Beauty Besties, you must be onboarded under the Beauty category within TikTok Shop. Please reach out to beautybd@tiktok.com if you're interested! #TTSBeautyBesties