Are you building an audience… or just renting attention? Doug Scott, Founder of UNXKNOWN, says that the brands winning today aren’t the ones spending the most - but the ones creating culture. As the lines between creator, brand and studio continue to blur, differentiation becomes a strategic advantage. ▶️ Get Doug’s full insights via the interview at the link in our bio. #MIPCOM #IndustryIntel #creatoreconomy