MIPCOM CANNES is evolving and so is the future of entertainment partnerships.   Introducing MIP BrandWorks, a major new initiative coming to #MIPCOMCANNES 2026 - bringing together brands, creators, studios, agencies, streamers, AI innovators, and IP owners in one global marketplace designed to accelerate the future of brand-funded entertainment. Co-produced with branded content pioneer Doug Scott, MIP BrandWorks reflects the growing collaboration between of media, advertising, creators, and technology - creating new opportunities for partnerships, storytelling and IP development on a global scale. Expect: * Brand showcases * Curated matchmaking * Brand x Creator pitch sessions * Focus on creator economy, AI & Micro Drama The future of storytelling is collaborative and it starts in Cannes. 🌐 Click the link in our bio to learn more.   #MIPCOM #CreatorEconomy #BrandEntertainment #ContentCreation MediaInnovation AI EntertainmentIndustry