Indian-American artist itskoad brings a unique blend of his San Fernando Valley hip-hop roots and immigrant heritage to the forefront with his track “let ‘em know.” KOAD’s music emerges from his family's immigration journey. “As an artist I get to not only tell my story, but the [story of the] people around me and those who came before me that never had the space to share. I don’t take that for granted,” he tells Vevo. “I think music and specifically hip-hop has the ability to tell stories that would feel very weighted if one just spoke about them, but when you hear it with music it becomes something powerful that you can say with pride.” “Hip-hop saved my life and if I can do that for another kid, my heart would be pretty full.” Reflecting on #APIHeritageMonth, KOAD’s ultimate goal isn't to create a mold for others to fit into, but to inspire genuine self-expression. “I don’t necessarily want a young brown kid to be me, I want them to wanna be themselves the way I am being myself...