I recently got the chance to speak at PRSA Dallas UnSummit as the voice representing creators on a panel discussion around Media Relations Reimagined: Storytelling and Pitching in a Creator Economy. We spoke about the transition from traditional media to the increasing use of content creators and influencers in campaigns, and what that shift feels like from the creator side. Traditional media and creator marketing operate VERY differently. PR teams have historically pitched journalists at news stations and publications who are compensated by their employers. Creators are independent business owners, so if PR agencies want to include creators in their campaign strategy, compensation should be part of that conversation. Creators are the talent, production team, and distribution channel. As creators, we understand that every opportunity will not be paid, but those opportunities should still provide value and be mutually beneficial. It was an honor to share the stage with an incredible g...