The Ferrari Luce might be the “ugliest” car Ferrari has ever made but there’s more to it than people think. The Luce challenges everything culture thinks a Ferrari and an EV should be. Design innovation in any industry is either slow and gradual or drastic and uncomfortable. Ferrari is choosing to be the drastic innovator and take that risk with the Luce. @ferrari #tech #ferrariluce #electricvehicle #techtok #interesting