Both afternoons, ASUPROX broke from the building and activated the Civic Space Park — free and open to anyone. Saturday was produced in partnership with vivaphx Live music, people gathering in the Arizona sun, students sharing the stage with working artists, and downtown turning into part of the conference itself. The energy all weekend felt open, creative, and alive. This is what it looks like when a university conference actually shows up for its city. #ASUPROX2026 #ASUPopMusic #MusicIndustry #PhoenixMusic #ASU #VIVAPHX