Two days in Downtown Phoenix. Music, business, and the people building both. ASUPROX brought together artists, executives, and emerging industry professionals for real conversations about where music is headed - not theoretical, not performative. The people in that room are actively shaping the industry. Year 4. Biggest one yet. And we’re already thinking about what Year 5 could become. #ASUPROX2026 #ASUPopMusic #MusicIndustry #PhoenixMusic #ASU