The goal isn’t getting opened. It’s getting into someone’s routine. That’s how Maria Karr, Brand Growth and Communication expert, thinks about unboxing. Less about the box. More about the story you’re telling and why anyone should care. Opening drives “very limited engagement,” as she puts it. The win is when the product lands on a creator’s radar, then sits in their routine. Personalization. Storytelling. Education. That’s what makes a box stick. “Every brand can sell in the box. But how do you make it impactful? How do you make it memorable? How do you make it long lasting?” DM for links to the episode Minutes with Mike is a PIMS-produced podcast, hosted by mikeryan628 Mike Ryan. #MinutesWithMike #BeautyMarketing #InfluencerMarketing #Unboxing