Steve Jobs didn't like the silhouette Apple campaign when it was first brought to him. ⁠ ⁠ He worried the overly simple ad didn't provide enough context. The designers behind the idea (spearheaded by Susan Alinsangan) convinced him to try it out and he agreed, adding the tag "1,000 songs in your pocket." The bright, energetic series became an iconic campaign and spoke to the simplicity of the iPod. ⁠ ⁠ ⁠ ⁠_ ⁠ ⁠#pigeonsandplanes #apple #2000s #stevejobs #ipod