“I was a hostess at Soho House when I went viral for the first time,” says 29-year-old content creator tiffbaira. “I got a lot of my inspiration by seeing a lot of shitty dates.” Baira has been making videos about dating in the city since the pandemic. She calls herself “New York’s Cupid,” offering up advice to her tens of thousands of followers. Despite her optimistic nature, Baira is not naïve (“sometimes dating can be horrible”), but she firmly believes that going on dates should be fun: “As I’ve continued to make my content, I hope it’s helped a lot of people to date more confidently, but it’s also helped me understand that I deserve more, too.” At the link in bio, read Baira’s #RulesToLiveBy when it comes to dating, ghosting, and splitting the bill. 💘 Photos: Getty Images