PR and creator marketing used to live in separate lanes. That's changing 👀 Archetype agency SVP of Strategy Chase Fitzgerald sat down with us on Earned to dig into how creator relationships are reshaping earned media—and what modern communications strategy actually looks like now. They covered: ⭐ Building creator partnerships on trust, not just transactions ⭐ Moving past impressions to measure what actually matters ⭐ How creators fit into events, campaigns, and PR ⭐ The infrastructure agencies need to keep up ⭐ What the future of earned media really looks like Less placements. More relationships. Hit play at the link in bio 🎧 #EarnedPodcast #creatormarketing #influencermarketing #creatoreconomy #marketing