Even now, 10 years later, his name is out there. Go ahead, type it in the search bar on a phone or laptop and see what happens. Right away, up come the photos, the memes, the social media rants. And not just from a decade ago. From today.
People won’t let him go. They write songs and plays about him. They paste his image next to presidents and pop stars. They argue about what he meant, what he means now, and why he ever mattered to anyone.
After all these years, he’s everywhere, immediately recognizable. Just say his name, and people know. Harambe.
Instead of a viral moment, his death experienced viral days, then weeks and months, until finally becoming what it is today: an enduring piece of internet folklore.
“It transformed into a cultural event,” said Krysten Stein, a communications professor at the University of Cincinnati Blue Ash College. “It is a cultural moment that’s ingrained in the internet.”
Why that happened, she said, may say more about human nature than it does abou...
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