Hot pink, desert sun, and the most talked about brand at Coachella this year after Weekend 1. Sounds about right for Barbie. 💗🌵 The "You Can Be Any Barbie" activation brought together an incredible group of creators in the fashion and beauty space, including Olandria Carthen aka #BamaBarbie, for a full weekend in the desert with Barbie. Our S.W.A.T. team was right there with them, on the ground shooting content and driving the social strategy alongside the Barbie team. 🦄 A few noteworthy stats: 45+ pieces of lo-fi content, 200M+ creator views, and 1B+ press impressions. In true Barbie fashion, imagination became reality. ✨ #NetworkedExperiences #Coachella #Barbie #YouCanBeAnyBarbie #Digitas