Three things decide if your car ad works. Spend isn't one of them. ㅤ 1. The hook. ㅤ This is the first few seconds. It's where most of your ad dollar goes. ㅤ You need a visual hook and an audio hook. Brand it early. Spark curiosity. ㅤ Miss those, and nobody sticks around to watch the rest. ㅤ 2. The message. ㅤ Who are you talking to? How are you saying it? And why? ㅤ If any one of those misses your buyer, the ad won't land. ㅤ That's why running lots of different ads works so well. ㅤ 3. The formats. ㅤ Does your campaign mix hi-fi video, UGC, carousels, and statics? ㅤ Different buyers want different formats. Put up the wrong one and you pull the wrong traffic. ㅤ Hook. Message. Formats. ㅤ Do all three well. And run as many as you can. ㅤ Which of the three trips you up most?