Audi remade a scene from The Godfather to sell a car, then climbed from 7th to 2nd in luxury. ㅤ The ad ran at the 2008 Super Bowl. A full re-imagination of the famous Godfather scene, even featuring Alex Rocco, the original actor who played Moe Green. ㅤ Critics and the public loved it, but that's not the coolest part. ㅤ The coolest part was the tagline: "Old luxury just got put on notice." ㅤ The message? The R8 wasn't just a halo car. It was a battlecry. ㅤ And Audi backed it up. In the years that followed, they climbed from the 7th most shopped luxury brand all the way up to number 2. ㅤ That's what happens when a product launch is built on a point of view, not just a feature list. ㅤ If that isn't advertising done right, I don't know what is.