Toyota made a car ad… about making car ads.
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It blew up.
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Over three years, Toyota dropped a series of short films for their enthusiast lineup: the GR Supra, GR86, and GR Corolla.
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The concept is genius.
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Each film takes place in a meeting room where an excited creative team pitches ideas to nervous executives. The execs keep pushing for the “safe” stuff. MPG. Safety. Navigation.
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You know… the boring things.
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So the creatives comply. Maliciously.
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They turn those safe ideas into absolute chaos. We’re talking 100-foot Supra jumps, GR86 drift battles through an abandoned mall, helicopter chases.
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And the craziest part?
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No CGI. They actually did it.
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By refusing to take themselves too seriously, Toyota ended up with some of the most entertaining automotive ads ever made.
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The five-minute Supra film alone pulled 16 million views on YouTube, making it one of Toyota’s most watched ads ever.
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Those massive stunt sequences weren’t just for show.
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They were cut into dozens of pai...