Only one car brand is so powerful that it gets compared to Coca-Cola, McDonald's, and Disney. ㅤ You already know it. Ferrari. ㅤ In 1947, Enzo Ferrari said the philosophy was simple: always deliver one car less than the market demands. ㅤ Eighty years later, it still holds. You can't just walk in and buy one. ㅤ The experience is full of waiting lists, resale restrictions, and markups. ㅤ That's by design. Ferrari doesn't advertise to generate sales. They advertise to generate demand. They don't want you to buy one. They want you to want one. ㅤ They'll build entire campaigns for limited-run cars that already sold out. So when buyers finally can buy, they'll pay almost anything. ㅤ Look at the margins. In 2024, Ferrari's operating margin was 28%. Porsche sat at 14%. BMW at 6%. Ferrari is four times more profitable than the average car brand. ㅤ Because the game was never about cars. It was about brand. ㅤ What's one product you wanted years before you could afford it?