On Episode 2 of The Playbook, I sit down with UCF Senior Associate AD of #Content, Eric DeSalvo, to talk about building one of the most recognizable and authentic brands in college athletics. We dive into UCF’s rise in the social media era, the lessons learned from undefeated seasons and winless seasons, and how content teams can create deeper fan connection through storytelling, authenticity, and preparation. Eric shares stories from the early Vine days, the 2017 National Champions run, building a full-scale creative department, and what young creatives need to know if they want to succeed in college athletics. Topics include: Building a college athletics content department from the ground up The evolution of sports social media Authenticity and institutional voice Game day storytelling strategy Hiring advice for young creatives Why “event recap” content is dying How UCF capitalized on major football moments The future of college athletics creative teams Subscribe for more conver...