Today, we are crowning The Woobles founder, Justine Tiu, as our
#QueenoftheWeek đź‘‘
Tiu built a successful career as a user experience designer at Google, eventually becoming the design lead for Google Classroom. But, when she was asked to take on the role of manager for the team, she felt a drop in her creativity and an increase in burnout at work. She turned to new hobbies in hopes of finding something to rejuvenate her and boost her confidence, and during this time, she found herself immersed in the Japanese art of amigurumi, or crafting small stuffed creatures out of yarn. Tiu says that learning to crochet helped her feel like herself again and reminded her that she could always learn something new. This experience inspired the creation of The Woobles, a company dedicated to beginner-friendly animal crochet kits.
Tiu is now an example of turning an impactful hobby into a flourishing, successful business. Along with her husband, Tiu launched The Woobles in 2020 out of her parents’...