How many times can I say “cool” or “awesome” 🙃. Trying something new - thought this @giroditalia video was something worth highlighting. Firstly…it stops the scroll. But secondary - and most importantly…it’s free content. The photo exists. The video clips exist. And when combined? You get something really unique (and dare I say “cool”. Too many teams for many reasons one off a simple playbook. Action from game, now a wrap. Midweek content, interview a player or coach…but it doesn’t take much to pause and think a little outside the box. Not to make anything new, but have the right people in the right places to be able to generate new and interesting things from what you already have. At this risk of sounding like an LLM - it’s not a content problem you have, but a time problem. A time to take in everything that’s being shot and think it through - take the long form and make short form. Take the photos and make a video…or to take photos and combine them with video and audio for som...