Let’s be real…the catch all social media manager title isn’t going away anytime soon 👀 BUT we ARE seeing a trend & shift towards specialization as the value of the social teams goes up. My #1 advice for candidates? Get very clear on what your core strength is and how you want to feel in a job. For example: I know the person who submitted this voice note really well. They’re an incredible content creator who thrives when they can go out, be creative, and come back with 40 videos to ask: “ok what’s approved?” Content creator roles make the most sense for her and they exist a-plenty so there’s no need to seek out analytics type roles. My #1 advice for brands looking to hire social teams…⤵️ Prioritize the skill set that matters most. Be flexible on the rest. Your social hire will likely wear a lot of hats, but you need to get real that unicorns don’t exist. Figure out what the #1 skill set you need from this person (be it content creation, vision, analytics, copywriting) and...