We landed a government contract. Everyone celebrates the win. Nobody talks about the road to get there. Here’s Here’s what nobody tells you about that: 🟩 They don’t move fast - and that’s actually a test. Government procurement is slow by design. If you’re not patient enough to stay in the conversation for months, you’re not ready for the contract. The founders who win these deals are the ones who kept showing up after everyone else stopped. 🟩 The decision maker is never who you think it is. You might be pitching one person, but five others are evaluating you. Every touchpoint, every email, every follow-up is being watched. Your product has to be good - but so does your professionalism. 🟩 Compliance isn’t a barrier. It’s a filter. SOC2. Privacy-first architecture. Agency-safe by default. We built these into BŪP not because a client asked for them - but because we knew the clients we wanted would require them. Build for the room before you’re in it. 🟩 Once you’re in, you’re in....