AI isn’t the threat to creative teams. Misplaced priorities are. The teams that are winning are doing so because they’ve protected the time for humans to think. They get how tech helps remove the clutter. It was a great experience being on stage reppin’ Tewdilly at the recent Gondola #SportsSummit26 in Denver, talking through exactly this with Caroline Deisley (Social Media Director from the Denver Broncos Football Club, Ian Nolan (Global CMO at Science in Sport Group, formerly of Manchester United) and Josh Hershman-Jones (Global COO at Ten Toes, formerly of Tottenham Hotspur Football Club). I left the conversation feeling like the industry is going to get this right. A big part of that is because of companies like Respondology and people like their CEO / co-founder Erik Swain — who also expertly hosted this panel. They’ve been pro-human before it was a thing anyone said out loud. Thanks to Jared Kleinstein, David Herman, Fresh Tape Media and Gondola for putting this toget...