In 1971, Theo Albrecht was kidnapped in Germany. His family paid a 7 million Deutschmark ransom. Then he tried to write it off as a business expense — and argued with the German government about it for decades. That same ruthless cost obsession turned Aldi into the #3 grocery chain in America. One brother built Aldi. The other built Trader Joe's. Full story → link in bio #aldi #businessbreakdown #traderjoes