1 billion screens. That sounds like a cricket statistic. But it's actually a business story. 📈 Most of us watch IPL for: 🏏 Boundaries 🔥 Rivalries 😱 Last-over thrillers ❤️ Team loyalty Reliance watches something else. Attention. And attention has become the most valuable currency in the world. In IPL 2026: ✅ 1.06 Billion screens reached ✅ 515M+ digital viewers ✅ 26% growth in Connected TV ✅ ₹5,000+ crore projected ad revenue Think about that. Every time someone opens JioHotstar: → Data gets consumed → Ads get served → Subscriptions grow → Broadband demand increases → The ecosystem gets stronger The real product isn't cricket. Cricket is the magnet. Attention is the product. And advertisers are paying thousands of crores to buy it. But here's the twist. Growing viewers is easy compared to growing profits. As sports rights become more expensive, the real challenge is no longer: "Can you attract attention?" It's: "Can you monetize attention profitably?" ...