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The right conversation at a Startup CPG event can open unexpected doors. I Eat My Greens is proof. What started as a frustration with bland, over-processed grocery soups turned into a mission to make healthy food that actually tastes homemade and fits real life. 🥣✨ The team partnered with chefs and local farmers to create veggie-packed, clean-label soups with real ingredients, bold flavors, and nothing you can’t pronounce. Along the way, early packaging challenges led them to partner with rePurpose Global to reduce plastic waste and double down on sustainability. Startup CPG helped open a key door at the Denver Grocery Run, where a real conversation with the Thrive Market team turned into a major opportunity. Fast forward to today, and I Eat My Greens is now on Thrive Market, reaching 1.6M+ members looking for better-for-you, sustainable food. Follow ieat.mygreens for more on their journey! Stay tuned — we’ll keep spotlighting incredible founders in our Startup CPG Wins series!...

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