The Avalanche generated an NHL-high $27.7M in social media value during the 2025-26 regular season, according to a report from Zoomph and STNDigital. The Bruins, Penguins and Canadiens also each surpassed $20M. Overall, the clubs generated $364.5M in value across Facebook, Instagram, X, TikTok and YouTube. 📲 LINK IN BIO TO READ MORE