The College Football Playoff expansion debate isn’t really about adding more teams. It’s about the future business model of college athletics. More games. More media inventory. More sponsorship opportunities. More premium experiences. More revenue. More audience attention. More power. Big Ten Commissioner Tony Petitti pushing for a 24-team playoff is another sign that college football is evolving into a full-scale entertainment ecosystem. At the same time, schools are investing millions into stadiums, hospitality upgrades, fan engagement, and content infrastructure. This industry is changing fast. And the programs, conferences, brands, and media companies that adapt first will shape what college sports looks like over the next decade. This is exactly why MELT continues building at the intersection of sports, media, content, culture, and commerce. Article: espn.com/college-football/story/_/id/48822168/big-ten-commissioner-tony-petitti-stumps-24-...