Profit is made during purchase. Not sales. This is what most business owners get wrong. You can’t change your menu prices every day. Your customers will revolt. But your costs? They change every day. Rice. Meat. Vegetables. Spices. Every single input price moves. Most owners don’t track it. They blame “the market” and absorb the loss. The smart ones do this: ✅ Find competitive vendors ✅ Buy in wholesale ✅ Go direct to source (farmers, manufacturers) ✅ Renegotiate every quarter Example: If your COGS is ₹5 lakhs on ₹10 lakhs in sales, a 10% reduction saves you ₹50,000. That’s ₹50,000 straight to cash flow. Every month. This is Part 2 of the 4 ways to improve cash flow. Part 1 was raising prices. What’s your current COGS percentage? Comment below. #thekingriaz #businesscoaching #entrepreneurship