Raise your prices by 10%. You’ll lose 2-3% of customers. They were chronic complainers anyway. Hit them with gold, they’d still complain. Here’s the math nobody teaches you: If you make 20% net profit, you can afford to lose 33% of your customers and still break even on the price hike. But you won’t lose 33%. You’ll lose 2-3%. Pricing is not a math problem. It’s a mindset problem. Mercedes is not afraid to raise prices every year. Why are you? When was the last time you raised your prices? Comment below. #thekingriaz #actioncoach #businesscoaching