Coordinating coverage with 14 photographers and 4 videographers? Over the span of three days with dozens of sets and artists? It starts months in advance. But before the shot lists and schedules, we needed a clear direction of what stories we needed to tell. That’s where our time working with Luck Reunion as their marketing partner came into play. Our vertically integrated strategy meant every touchpoint worked together. From blogs to email to social, nothing lived on its own. Knowing how the content we were capturing was going to be used, it helped us shape all of our shotlists as we prepared for Luck. We already knew the story we were there to tell. The result? Thousands of images and hundreds of clips suddenly had a system to fill. They had a place because they had a purpose. And for our team? We were able to continue elevating our clients relationship with their fan base with more stories they were wanting to see, hear, and read.