Turns out, making a commercial about making a commercial requires a lot of... planning 🎬 We wrote, produced, and edited a spot called “How to Make a Commercial”. No clients, no agency notes, just pure creative freedom. But to make sure we actually hit our own notes, we built out a complete animated storyboard beforehand. Turns out when the talent, producer, and client are all the exact same person, the blocking actually stays the same. Who knew? 🤷‍♂️ Director: Andy Bush #videoproduction #torontoproducer #setlife beforeandafter