Here are a few metrics that truly matter when you’re trying to make social media pay off: Reach & Impressions – Are your posts being seen? Engagement – Are people reacting, commenting, sharing? Website clicks / Conversion actions – Is social bringing people into your funnel or toward your goal? By choosing metrics tied to your business outcome – rather than chasing every number – you’ll spend less time analyzing and more time acting. #contentstrategy #data #entrepreneurship