🚨 New Podcast Alert I sat down with Dr. Ian Butcher for a conversation that hit on something too many lifters and coaches need to hear right now, stop majoring in the minors. We discussed why so many people obsess over recovery gadgets, perfect programming splits, and “optimal” form while ignoring the basics that actually drive long-term progress. Ian broke down the importance of mastering the big rocks first: training hard, recovering well, eating enough, sleeping better, and building consistency over years, not weeks. We also got into: * Why chasing micro-optimizations can stall real progress * The reality of building muscle in the off-season and the “14% growth zone” * When textbook form can actually limit adaptation * The behind-the-scenes chaos and psychology of elite-level powerlifting meets * What it takes to successfully run four brick-and-mortar businesses while still staying hands-on with athletes and clients * Why living in the real world matters more than living...