Gen Z is outperforming adults in one category, and it's not the one anyone's celebrating. Vaping. Big Tobacco learned something decades ago: hook them young, keep them forever. Vaping isn't a new product. It's the same playbook with better packaging. Governments can fix this. 🙅‍♂️ Ban the flavours. 🙅‍♂️ Ban the marketing. 🙅‍♂️ Ban the designs built to hook kids. #TobaccoExposed