Maria Karr says the unboxing experience is a story, not a box. After two decades in beauty across agency, in-house, bootstrap, and incubator seats, she walks Mike through what actually moves brands. Maria joins Mike on Minutes with Mike for a candid conversation about why narrative and education matter more than the packaging itself, how "cheap, fast, or quality, pick two" still drives 99% of project decisions, why she vets creators by brand affinity before compensation enters the conversation, and how Maesa used AI to build immersive worlds around its fragrance brand Finery. She also walks through the vendor versus partner distinction she has kept since meeting PIMS' David more than a decade ago at her first agency role. 🔗 MENTIONED IN THIS EPISODE: Maesa: maesa.com Finery: fineryperfumes.com CreatorIQ: creatoriq.com Rumore Beauty on Instagram: instagram.com/rumorebeauty Chapters 0:00 - Why Unboxing Is Storytelling 2:43 - From Russia to Be...