🔎 Today’s Daily Sift: Social Media The attention economy is entering a new phase. The battle is no longer platform versus platform. It is human content versus machine generated abundance. Google has begun rolling out creator profiles directly in Search, allowing influencers and public figures to shape how they appear inside Google’s ecosystem. Search is becoming social. Social is becoming search. At the same time, nearly every major platform is expanding participation features. X is pushing video reactions. Reddit is expanding video replies. Meta continues experimenting with connected content formats. The feed is evolving from a content stream into an interactive operating system. The deeper shift is AI. Platforms are moving beyond AI generated content and toward AI driven experiences that anticipate user behavior, surface recommendations, and guide engagement before users even know what they want. But a powerful countertrend is emerging. Across YouTube, Instagram, TikTo...