WISE Las Vegas was honored to join athlete.con, the premier brand building convention for athletes, for a conversation on the Business of Sports.   Led by WISE Las Vegas President therealkcbizboss, the panel featured jshea_, WISE Las Vegas Director of Marketing and Senior Manager of Brand Marketing at MGM Resorts International, alongside demilobo, WISE Las Vegas Membership Co Chair and Premium Services Manager for the Las Vegas Raiders and joeschwartz, LSU Women’s Basketball Assistant Coach.   Together, they shared insights on navigating careers in sports, leveraging the skills athletes already possess beyond competition, and identifying emerging opportunities across sports marketing, partnerships, fan engagement, content creation, and entrepreneurship.   AthleteCon’s mission goes beyond the game, empowering athletes to build personal brands, create meaningful content, and unlock new opportunities for long-term success. A special thank you to sambgreen for creating such an impactful p...