#SaturdayStorytime - New Heights
In 2021 I made a big career decision and switched my main apparel sponsor from Reebok to tyrsport after a long stint. I ruminated on it a lot before making the call and at the time I got hit with a lot of “TYR? Like the swim brand?”. The irony of that isn’t lost on me, but I trusted their vision expanding into training and history has been kind to my decision.
That said, in the early days the TYR training line was limited and they hadn’t developed their first shoe yet. Over that first year I started to realize that,if you were paying attention, sometimes members of their core team would wear around prototypes of shoes or apparel and In early 2022
I sniped the first pair of trainers on matt.dilorenzo feet.
Now I happened to be doing an open announcement about a month after and we talked about how it would be a fun tease for the release since we were allowed to wear whatever shoes we wanted. Matt loved the idea, but the problem was he had the only pair a...